A company implements a new marketing strategy and sees an increase in sales. If the company also changed its product packaging around the same time, what can be concluded about the relationship between the marketing strategy and sales?
Q1. A company implements a new marketing strategy and sees an increase in sales. If the company also changed its product packaging around the same time, what can be concluded about the relationship between the marketing strategy and sales?
Answer: The combination of the marketing strategy and new packaging caused the increase in sales
Explanation: The presence of a potential confounding variable (packaging) means we cannot isolate the effect of the marketing strategy